Well, the residents and workers of Marlow, Buckinghamshire wanted to see how we could reduce congestion in the town centre without major road re-construction or access to large sums of money.  Could we address the issue of traffic congestion ourselves?

So lets get this straight from the start.  This isn't an anti-car crusade.  We just calculated that if everybody could take one day of their week and leave the car at home for the town centre journeys then we would all enjoy clearer roads for the other four weekdays.
Because in theory that should mean a 20% reduction which is the exact effect you get during the school holidays.

We would like to change the automatic thought of using the car for those small journeys into and around the town.

'Marlow's traffic has outgrown it's roads.'  Around a 1,000 cars use Marlow High Street during rush hour and we would like to prevent Marlow simply grinding to a halt by finding out what could be achieved without structural changes, without council decisions, without new roads and without permanently changing the face of historic Marlow.

We want to find out what we can achieve ourselves.

Leave the car at home for a day, get healthy and make a difference.

See the Bucks Free Press article